It was the summer of 2019, and my little brother was visiting me from Germany. We had planned a series of outings, but I knew I wanted to create a special memory, something unforgettable. That’s when I thought of Joe Volk and the magic he had always spoken about—the “cell phone moment.”
I had known Joe since 2005, back when he was a local radio personality and a master of sales. His journey from radio to selling minor league ballpark tickets was inspiring, but what always struck me was his philosophy of creating experiences, those “cell phone moments” that people would remember and cherish.
So, I reached out to Joe, and he invited us to a Great Lakes Loons game. He promised it would be an experience like no other. My two boys came too.
As we entered the ballpark, the energy was palpable. Joe greeted us with his signature smile and led us to our seats, right behind the dugout. The view was spectacular, but Joe had more in store for us that night and regularly checked up on us.
We left the ballpark that night with smiles on our faces and a story to tell for the rest of our lives. Joe Volk had turned a simple baseball game into an unforgettable experience, a magical moment that transcended the ordinary.
That’s the power of Joe’s philosophy, the ability to see beyond the mundane and create moments that resonate, that stay with you long after the event has passed. It’s a lesson I’ve carried with me in my own work and life, a reminder that the magic is often in the details, in the human connections, in the willingness to go the extra mile to make someone’s day or night.
Thank you, Joe, for that “cell phone moment.” It’s a memory my brother and my boys and I will remember.
Summary: In today’s discussion, we examine sales strategies through the lens of Joe Volk, an expert with tried-and-tested methods. His focus on excitement, problem-solving, networking, and gratitude forms a blueprint for sales success. Let’s explore these ideas and see how they might help professionals such as lawyers, consultants, and doctors connect better with their clients. Below is the referenced interview video if you want to watch.
You can connect with Joe Volk on LinkedIn or through the Great Lakes Loons’ website.
Creating Excitement and Urgency
What compels one to make a purchase or agreement? According to Joe Volk, one significant factor is excitement. He argues that if he is excited about a product or service, the customer will be, too. We can adopt this approach by genuinely expressing enthusiasm for our services, thus creating urgency among our clients.
Volume and Networking
Joe emphasizes that sales is a game of volume and networking. His view is simple: always be on the lookout for the next customer because businesses can change rapidly. This principle applies equally to consultants and professionals in Mid-Michigan cities—they should always be networking and in search for new clients, seizing opportunities, and being adaptable to change.
Solving Problems and Helping Others
Central to Joe’s philosophy is the desire to help others. He believes the key to being a great salesperson lies in relieving others’ burdens by solving their problems. This approach is especially consequential for professionals such as lawyers, who are essentially problem-solvers for their clients. Therefore, posing themselves as a valuable resource for clients would go a long way in building trust.
Creating Experiences
One fascinating concept introduced by Joe is creating unforgettable “cell phone moments.” By curating experiences that make someone’s day or night, he believes that these instances foster stronger relationships with clients. Professionals can adopt this approach by going beyond mere service provision, focusing on creating memorable moments for their clients.
Gratitude and Motivation
Along with professional strategies, Joe also draws upon his personal experiences, emphasizing the role of gratitude and motivation in sales. This practice is potent because, whether we are lawyers, doctors, or consultants, we must always remember to appreciate our abilities and be motivated by the desire to help others.
Work-Life Balance
The importance of striking a balance between work and personal life remains paramount, according to Joe. It’s a pertinent reminder for all professionals to not lose sight of this equilibrium.
Salespeople Supporting Each Other
Lastly, Joe advocates the idea of unity among salespeople, where they connect and support each other. This principle applies to all professional fields, where mutual support can help foster a healthy working community.
Joe’s approach to sales, to life, is like the saying “a rising tide lifts all boats.” He doesn’t just focus on individual transactions or isolated experiences. Instead, he creates a rising tide of excitement, connection, and joy that lifts everyone involved. Whether it’s the fans at the ballpark, the players on the field, or the visitors like my brother and I, Joe’s magic ensures that everyone is part of something special, something greater.
That day at the Loons game, we all felt the tide rising, and we were all lifted by it. It was a shared experience, a joy that transcended the game itself. And it’s an important lesson: in business, in relationships, in life, we have the power to create rising tides that lift not just ourselves but all those around us.
Joe Volk’s experiences and insights serve as important guidance for professionals in all fields. Becoming excited about our work, networking, helping others, and focusing on gratitude and balance are all crucial steps in building successful relationships with our clients and creating rewarding professional lives. Applying these principles in our practice, we can shape experiences that our clients will cherish and appreciate, and ultimately, improve our service delivery.
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Featured Image courtesy of Unsplash and Adeolu Eletu (E7RLgUjjazc)
