Summary: In an economic downturn, fearlessness becomes the backbone of a successful marketing strategy. Being unmoved by the general industry’s state and focusing on proactive lead generation can increase visibility, ensure stronger client relationships, and result in a downturn-defying business. Here’s the how-to.
The Role of Fearlessness
While common instinct during an economic downturn is to pause or pull back, going against the grain might just be the recipe for defying conventional business expectations. Fearlessness is the key here. A general downturn is not a verdict on your specific business.
Optimism Over Nostalgia
Remember, focusing on the present reality rather than reminiscing about the good old days sets successful businesses apart. As movers and shakers, we must seize the opportunities that current dynamics present.
Back to Lead Generation
Especially in the real estate market, an effective strategy revolves around robust lead generation. Here is the plan:
A Proactive Approach on Social Media
If you have a budget for marketing (which is advisable), utilizing platforms like Facebook or Tik-Tok can be highly beneficial. All you need is an image of a house you’ve recently sold—a house that represents your target market and creates a compelling success story. Instead of featuring your face, lead potential clients to an online business card with more successful sales. An investment of about $10 per day could yield promising results.
Cleaning The Mailing List
An organized email list can be another vital tool. Use this list to schedule a regular drip of emails featuring successful sales and your insights about achieving those successes. This provides value to those on the list and establishes your expertise.
Being Responsively Active
Ensuring availability for client queries is a cornerstone of building trust. Answer your phone when it rings, monitor the responses, and follow up accordingly. Your responsiveness might be the deciding factor for potential clients.
Consistent Follow-up and Repetition
Following this strategy consistently can gradually build your reputation. Persist with the process and, over time, people will start recognizing you and referring you to others—a clear sign of a flourishing business.
In summary, the more people recognize you, the better. Simple logic gets results. While others may hesitate, as you plunge ahead fearlessly, you can expect to see your business grow.
More Info — Click HereFeatured Image courtesy of Unsplash and Annie Spratt (QckxruozjRg)
