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“Getty Images Navigates AI Realm: Ethics, Competition, and Future of Digital Imagery” 

 September 28, 2023

By  Joe Habscheid

Summary: Renowned image archive, Getty Images, plunges into the realm of artificial intelligence (AI) by teaming up with Nvidia to launch Generative AI by Getty Images. This cutting-edge tool enables commercial users to fabricate images prompted by specific input, leveraging Nvidia’s established model infrastructure, Edify. But the platform’s debut gives rise to ethical discussions and competitive implications in the digitized imagery marketplace.


Deep dive: Generative AI by Getty Images

Powered by a training dataset composed of hundreds of millions of Getty Images, the Generative AI tool identifies patterns, learns from them, and generates new, unique images with commendable accuracy. Getty Images has further reassured its commercial customers about the tool’s legal clearance and commercial purity, instilling confidence in them to harness the power of generative AI.

Tricky waters: Issues of ethic and photographers’ compensation

The introduction of Generative AI by Getty Images has sparked necessary conversations around the ethics of using photographers’ images to train AI models. How should photographers be compensated? Getty Images has acknowledged this concern: the company will remunerate contributing photographers based on their content’s presence in the training set. Nonetheless, attributing credit to specific photographers for newly generated images remains a debatable issue.

The competitive landscape: Getty Images Vs. Shutterstock and Adobe

With the launch of this pioneering tool, Getty Images is now contending with industry heavyweights Adobe and Shutterstock, who have established footholds in the AI photo-generation field. This rivalry not only underlines the growing influence of AI in the imagery field but also its increasingly pivotal role in shaping the industry’s future.

Access to Generative AI by Getty Images will be easy-peasy, with commercial customers being able to utilize this tool via Getty’s website and API, ensuring absolute user convenience.

As lawyers, doctors, and consultants in mid-Michigan navigating the digital sphere, it is critical to keep pace with these rapid advancements and understand how they impact your professional world.


#AIAdvancements #DigitalImagery #GenerativeAI #BusinessEthics #GettyImages #MidMichiganProfessionals

Stay abreast of the continuing metamorphosis in the realm of digital imagery. Keep an eye on this space for more updates on this trend and its effects on your professional journey.

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Featured Image courtesy of Unsplash and Barbara Zandoval (w0lI3AkD14A)

Joe Habscheid


Joe Habscheid is the founder of midmichiganai.com. A trilingual speaker fluent in Luxemburgese, German, and English, he grew up in Germany near Luxembourg. After obtaining a Master's in Physics in Germany, he moved to the U.S. and built a successful electronics manufacturing office. With an MBA and over 20 years of expertise transforming several small businesses into multi-seven-figure successes, Joe believes in using time wisely. His approach to consulting helps clients increase revenue and execute growth strategies. Joe's writings offer valuable insights into AI, marketing, politics, and general interests.

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