Summary: A groundbreaking LinkedIn marketing strategy has hit the B2B sector, offering novel ways to generate leads and streamline the marketing process. The approach emphasizes addressing existing problems, documenting rather than creating, and problem-centered positioning, signaling a shift from traditional methods.
Focusing on Existing Problems
The new approach advocates for a fractional executive model, which centers on addressing issues that potential clients already perceive, instead of drumming up new problems. By tapping into roles companies are already hiring for with a fractional offering, this method aligns with client’s current needs. Not only does this allow for a steady stream of income, but it also aids in bolstering both the network and reputation, which can be leveraged for more profitable B2B deals.
Documenting Over Creating
A switch in content creation strategies forms the second pillar of this novel approach. Rather than generating new content, the method encourages repackaging of past experiences and accomplishments into an engaging narrative. The emphasis here isn’t on the content itself, but on the authenticity and energy of the presentation, allowing businesses to narrate stories that strike a dependable chord with their target market.
Problem-Centric Positioning
The third critical area lies in the way profiles are positioned. Instead of creating authority-based profiles overcrowded with qualifications and accomplished feats, the strategy underscores the importance of situating around a problem people are already grappling with. This not only fosters a strong sense of empathy but is also considered far more effective in establishing authority.
Taking into account the core principles of Chris Voss’s ‘Never Split the Difference,’ the underlying theme of this fresh strategy spins around aligning with existing perceptions, documenting real-world experiences, and positioning around problems. This shift underscores the importance of authenticity and energy in communication, paving the way for a more efficient and relatable B2B lead generation model.
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Featured Image courtesy of Unsplash and Campaign Creators (yktK2qaiVHI)
